HT Pedals is an emerging brand who is devoting resources to improve their U.S. market penetration. Part of that campaign is athlete sponsorship. ID ART helped created a look for the team kit that is distinct and highly identifiable in photography.

ID ART helped create an updated identity for Novatec. One project was this DH bicycle team jersey design. The look is distinct and high contrast which lends itself to stand out photography. By the end of the team’s first race weekend, the team became revered as “the killer whales”.

Taiwanese client Tektro asked ID ART to create a look to celebrate their 25th year in business as a leading component manufacturer. In addition to their anniversary logo, we created a T-shirt layout which they have worn at the 2011 trade shows.