Rove is the latest branding project from ID ART. We created ROVE to be a brand distinguished by artful graphics and copious amounts of personality. You will either love it or hate it though judging by the response from it’s media launch at the 2012 Taipei Cycle Show it will be love at first sight. See the introduction video: http://youtu.be/EGCP8n_J0kU
Category Archives: Identity
ROVE
Featured
ROVE is a new brand created for Chiih Chinn Industry Co., Ltd. ROVE products are both the connective tissue and jewelry adorning a bicycle. Clean and understated, the ROVE identity was designed to integrate well with complimentary parts yet the fine details of the graphics make it stand out in a crowded market.
Turner Technology Group
Featured
When TTG called on ID ART, they were a new contract engineering firm whose founder had lots of history in the world of professional motorsports. They needed a logo that conveyed speed, history and professionalism. The brief was straightforward but the result took dozens of iterations. The client was very satisfied with our final presentation.
eMED
Featured
eMED is an emerging web and app based networking tool poised to redefine the medical community. eMED (www.trust.md) challenged ID ART to create a logo that amalgamated the ideas of health, trust and social networking. After numerous comps and development, this is what we came up with.
Lilee Systems
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The first deliverable ID ART produced for Lilee Systems was a set of three panels to serve as a backdrop for their trade show booth. Lilee systems serves the railroad industry which holds Silicon Valley technology in high regard. We decided to use purely graphic illustration rather than photography to keep the visuals clean and highly communicative of Lilee’s core added value. The use of QR codes added a flair of modern, mobile tech as well as served as another way to drive traffic to Lilee’s website.
Intersource Partners, Inc.
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IPI takes their customer’s designs and helps them find qualified manufacturers throughout Asia. ID ART was hired to create a new identity that showed their professional and technical nature as well as represented their key involvement in the stages of development from 2D drawing to digital model to physical part.
KS USA
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Recently, ID ART client KS USA launched a game-changing new product. ID ART conceived the name, collaborated on the product ID and created the product graphics. Dubbed, “LEV”, the product is poised to dominate its category.
ChIPs
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ChIPs stands for “Chief IP Counsels”. ChIPs is a group for women in Chief IP Counsel roles at influential companies. The logo needed to be strong yet elegant, feminine yet not stereotypical. Additionally, ChIPs wanted to echo the ideas of knowledge, growth, the legal system as well as give a nod to the seven founding members.
Teclin
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Teclin is an industrial client so this direct marketing piece had unique requirements. It needed to be clean and concise yet showcase a considerable amount of numerical information. The resulting piece utilizes generous white space to convey precision. A powerpoint presentation was created as accompaniment. ID ART also updated Teclin’s logo to fit in with the refined message communicated by this DM and Presentation.
HT Components
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HT Pedals is an emerging brand who is devoting resources to improve their U.S. market penetration. ID ART created this trade show booth graphic (an 8′ x 8′ vinyl banner) as well as authored their new tagline.
HT Components
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HT Pedals is an emerging brand who is devoting resources to improve their U.S. market penetration. Part of that campaign is athlete sponsorship. ID ART helped created a look for the team kit that is distinct and highly identifiable in photography.
Novatec
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Part of Novatec’s new identity is a new flagship product line called Factor. ID ART conceived this name and created product ID to go along with the identity.
Novatec
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Part of Novatec’s new print campaign, this selective color style highlights the product yet still clearly shows the segment. ID ART’s role was to come up with this look as well as tag lines with wit and multiple levels of interpretation.
Novatec
Featured
Part of Novatec’s new print campaign, this selective color style highlights the product yet still clearly shows the segment. ID ART’s role was to come up with this look as well as tag lines with wit and multiple levels of interpretation.
Novatec
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ID ART helped create an updated identity for Novatec. One project was this DH bicycle team jersey design. The look is distinct and high contrast which lends itself to stand out photography. By the end of the team’s first race weekend, the team became revered as “the killer whales”.
Simons Design Innovation
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One of SDI’s first products, the Smart Valet redefines how computer numerically controlled machining is done. ID ART conceived the product name, collaborated on the ID of the product itself and developed the identity for this ground breaking invention.
Simons Design Innovation
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Long time friend, inventor and entrepreneur Steve Simons collaborated with ID ART to create a new identity, interactive site and other collateral to kick off his new contract engineering and industrial design company, Simons Design Innovation.
Pixelmags
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Pixelmags published app for Chapparal Motorsports’s interactive catalog. ID ART created their app graphics – iPad, iPhone and iPod splash screens and app icons.
Birzman
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Birzman is a respected maker of shop and pocket tools for bicycles. Mostly marketed in Europe, BIrzman style is clean and very emotive. ID ART created these identity comps for Birzman, however the artwork was never used.
Tektro
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ID ART created a spoof of a ubiquitous (in Taiwan) beer for Tektro to help kick off a party at 2011′s Taipei Bicycle trade show. In the end, the beer maker did not approve of the parody so the graphic was never used.
Tektro
Featured
Taiwanese client Tektro asked ID ART to create a look to celebrate their 25th year in business as a leading component manufacturer. In addition to their anniversary logo, we created a T-shirt layout which they have worn at the 2011 trade shows.
Bike Fettish
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ID ART created a new identity for Bike Fettish to modernize their look and add legitimacy to their role in the Bicycle industry.
APT Technologies
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ID ART created a new identity for APT Technologies, a contract IT firm specializing in network architecture and VOIP. APT needed a logo that would stand out from the rest and help make the company stand tall among giants.
KS USA
Featured
KS called on ID ART to create a leaner, meaner, more focused brand identity that would be well-received in the U.S. mountain bike market. We not only created this logo, but also a tagline whose double meaning refers to both their readiness to take on their competitors and the product’s benefit to the rider.
the Wildwood Brothers
Featured
“Through hell and high water, The Wildwood Brothers have emerged on the Bay Area music scene with a flourishing collection of songs yielding the vibrant tones and colorful sounds of yesteryear.”
Deriving emotion from their songs and input from the band’s creative minds, ID ART created a logo that captures the spirit of their music.
